When a prospective customer is looking for a trusted local HVAC company to come fix his central air system, he’s going to look to the internet for customer reviews. The more positive reviews you have, the more likely you will be chosen for the job. Since customer reviews are so influential, it’s important to ask the right people to write them— In this post you will learn how to get the best customer reviews for your HVAC business.
Online reviews are more relevant to your company’s success than ever before. Use this post to your advantage and see what it takes to get your company rolling in reviews!
4 Steps to Getting the Best Customer Reviews for Your HVAC Business
Step 1: Set up a business profile on multiple review sites.
Google, Facebook, and Yelp are the top review sites right now. If you don’t already have a page on these sites, go ahead and create one now so you have platforms to work with.
Step 2: Make it simple and easy to leave reviews.
Most people aren’t going to leave a review on their own. Make the option to leave a review readily available. You can include links to your review page in emails and/or email signatures, in newsletters, and on your website.
Step 4: Ask your customers.
Asking in person is the easiest and most effective way to get reviews. When a tech has finished a job and can tell the customer is satisfied, that is his chance to ask them to leave a review. An even better scenario would be if the customer is praising a job well done, the tech can ask them to put it in writing!
Step 5: Thank your reviewers.
Thanking your reviewers is quick and easy. Review sites like Google, Facebook, and Yelp all allow you, as the business owner, to respond to reviews and comments. This gives you a chance to let your customers know how much you appreciate them and how much you value their opinion. Wondering how to respond to reviews? Check out these quick tips that Google has to offer.
Following the above steps will no doubt bring you closer to that 5-star review. While working towards improving and growing your HVAC business, you are also making it easier for people in your area to choose an HVAC company that they can trust!
The most important thing to remember is, don’t overthink it. You can’t force a customer to leave a good review, and you can’t keep an unhappy customer from leaving a negative review. The best thing you can do for your business is to consistently ask for reviews from your satisfied customers. The more positive reviews you have, the easier it will be to drown out any negative ones (it happens to the best of us, we can’t please everyone).